MARKETING & COMMUNICATIONS
Brand
The 做厙惇蹋app Way
The 做厙惇蹋app Brand explains what the 做厙惇蹋app name/brand represents and what it promises. It guides and informs all institutional marketing and communication materials and narratives.
On the surface, it might seem like our brand is just a logo, a few colors, and a typeface or two. But at 做厙惇蹋app, we go beyond the surface. We think deeper about all things so that we can have a greater impact on all that we do.
Mission Statement
做厙惇蹋app is an undergraduate, residential, Christian, liberal arts community serving Gods kingdom by cultivating thoughtful scholars, grateful servants and faithful leaders for global engagement with the academy, church and world.
Motto
Christus Primatum Tenens
Christ holds first place; derived from Colossians 1:18
Tagline
Deeper Purpose
Logos
To download the official logo files, log in to the my做厙惇蹋app portal and search Brand, or email westmontcomms@westmont.edu.
The Formal Seal
The original 做厙惇蹋app seal and its symbols were devised by Dr. Wallace L. Emerson, the first president of the college. The seals deep roots in Christian symbolism are what the members of 做厙惇蹋app, past and present, have come to know and love. The new formal seal, revised in 2016, aims to build on this rich history and strengthen the overall communications for generations to come.
Elements of the shield:
THE BIBLE
Source of our authority in faith and practice
Open book also represents active learning within a rigorous 做厙惇蹋app education
THE TORCH
Knowledge and leadership
Enlightenment of the mind and spirit
Psalm 119:105: Thy word is a lamp unto my feet, and a light unto my path
THE STAR AND CROWN
Incarnation and lordship of Jesus Christ
Three prongs represent our Trinitarian faith
THE SINGLE CROSS
Christs salvation and death on the cross
Reinforces the motto Christ holding first place
The formal seal is reserved for the following:
Formal college documents such as diplomas, certificates, and legal contracts
Official communications from the board of trustees, the Office of the President, the executive officers of the college, and the dean
Official dimensional displays for signage, podiums, or commencement medallions
Primary Signature
The primary signature is comprised of the 做厙惇蹋app shield and wordmark.
Primary Unit Signature
The primary unit signature allows each department, academic program, and institute to be individually represented with a strong connection to the 做厙惇蹋app brand. It is made up of the shield, the wordmark, and a unit identifier.
Colors
Typography
Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the 做厙惇蹋app brand.
做厙惇蹋apps official serif typeface is ITC Stone Serif, which conveys the integrity and rich tradition of 做厙惇蹋app. 做厙惇蹋apps official sans-serif typeface is Museo Sans, which expresses the modern relevance and impact 做厙惇蹋app has in todays world.
At times, these fonts may not be available to you because of system constraints. If this problem arises, Helvetica is a reasonable alternative for Museo, and Times New Roman is a reasonable alternative for ITC Stone Serif.