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, the Russell E. Palmer professor of finance at the Wharton School of the University of Pennsylvania, speaks about “Factors Impacting Returns on Stocks and Bonds” at the Eaton Center Lecture Series on Friday, March 2, from 5:30-8:30 p.m. at the ��������app Global Leadership Center. Tickets to the event, which includes a reception, dinner and lecture, cost $75 per person and may be purchased online at .

Siegel, who graduated from Columbia University in 1967 and received a doctorate in economics from the Massachusetts Institute of Technology in 1971, authored “Stocks for the Long Run” (fifth edition published in 2014), named by the Washington Post and Business Week as one of the 10-best investment books of all time. It has sold over one-half million copies.

“Jeremy Siegel is the perfect person to launch the Economics and Business Lecture Series,” says President . “He is an astute observer of the complicated investment universe. Our economics and business students, as well as our Central Coast community, will learn and grow from this experience.”

Siegel, who also wrote “The Future for Investors,” comments extensively on the economy and financial markets on networks such as CNN, CNBC and NPR. He writes regular columns for Kiplinger’s Personal Finance and Yahoo! Finance.

“He is uniquely able to analyze long periods of history and present wise and insightful thoughts about investment analysis,” says , ��������app professor of economics and business and former director of research and scholars programs at Wharton. “He is known as the Wizard of Wharton for a reason.”

“He is an outstanding teacher who is deeply committed to understanding the macro-financial sector,” says , associate professor and chair of ��������app’s department of economics and business and director of the Eaton Program for Entrepreneurship and Innovation. “His brand of forward-looking economics will empower even the most cynical and experienced investors.”