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, Pulitzer Prize-winning New York Times reporter and bestselling author speaks about “The Habitual Pursuit of Excellence” Friday, Jan. 20, 2017, at noon in the at Four Seasons Resort The Biltmore Santa Barbara. Tickets to the luncheon, part of the Mosher Foundation’s series on Moral and Ethical Leadership in American Society, cost $100 each and may be purchased online only at .

In two bestselling books, Duhigg helps us understand why we do what we do — and how we can do it better. His effective storytelling illuminates scientific research and individual and corporate success in “” and “.”

Duhigg has written or contributed to multiple series as an investigative reporter for The New York Times business section, including “” (2008), which studied the causes and outcomes of the financial crisis, and “,” which examined the global economy through the lens of Apple. The latter won the 2013 Pulitzer Prize in explanatory journalism.

He regularly appears on television and radio broadcasts, including PBS Newshour, Frontline, Dr. Oz and various programs on CNBC and NPR.

The Mosher Foundation sponsors a series of speakers in Santa Barbara, including Pulitzer Prize winners, who address the moral and ethical strengths and weaknesses of various American presidents and society in general. Past speakers include: , Pulitzer Prize-winning investigative reporter; , presidential historian, Pulitzer Prize-winner and contributing editor at Time magazine; , former adviser to four U.S. presidents; , Pulitzer Prize-winning political author and professor at Stanford University; and , author of several best-selling books, including “A. Lincoln: A Biography.”

A gift by the foundation established the Mosher Center for Moral and Ethical Leadership that is part of ��������app’s new , which is under construction on the ��������app campus.